{"id":3020,"date":"2021-07-20T21:15:58","date_gmt":"2021-07-20T21:15:58","guid":{"rendered":"https:\/\/nolajoyproductionstv.com\/?p=3020"},"modified":"2026-06-07T21:20:30","modified_gmt":"2026-06-07T21:20:30","slug":"lure-the-media-into-your-web","status":"publish","type":"post","link":"https:\/\/nolajoyproductionstv.com\/index.php\/2021\/07\/20\/lure-the-media-into-your-web\/","title":{"rendered":"Lure The Media Into Your Web!"},"content":{"rendered":"\n

WELCOME TO THE WONDERFUL WORLD OF PRINT, RADIO AND TELEVISION!<\/span><\/strong><\/p>\n\n\n\n

By<\/p>\n\n\n\n

Nola Joy Carello<\/strong><\/span><\/p>\n\n\n\n

The Mystics Publicist<\/p>\n\n\n\n

Public Relations Consultant<\/p>\n\n\n\n

Television\/Radio Producer\/Reporter – Host<\/p>\n\n\n\n

Author and Motivational Speaker<\/p>\n\n\n\n

CONGRATULATIONS OR CONDOLENCES<\/span><\/strong>!<\/strong><\/span><\/p>\n\n\n\n

You have just been named “Publicity Director” for your non-profit organization.<\/p>\n\n\n\n

As Publicity Director you have entered a world of excitement, joys and headaches.<\/p>\n\n\n\n

In your capacity you will be directly responsible for communicating <\/p>\n\n\n\n

what your organization plans to do, its overall purpose and other important matters.<\/p>\n\n\n\n

LURING THE MEDIA<\/span><\/strong> into your web will be an exhilarating experience,<\/p>\n\n\n\n

a fantastic and a challenging opportunity for you to work with<\/p>\n\n\n\n

television, radio, print executives and On Air Personalities.<\/p>\n\n\n\n

The lifeblood of any special promotion or event which you undertake is GOOD PUBLICITY<\/span><\/strong>!<\/p>\n\n\n\n

Without print, radio and\/or television coverage, the best of your promotional efforts will fail.<\/p>\n\n\n\n

Public awareness of your plans and a build-up of community interest are essential.<\/p>\n\n\n\n

There are thousands of news people in America deciding <\/p>\n\n\n\n

what gets reported to the remaining millions of people.<\/p>\n\n\n\n

It is IMPORTANT that you learn to ADVOCATE<\/span><\/strong> your organization or causes to the media<\/p>\n\n\n\n

in a PROFESSIONAL<\/span><\/strong>, CREATIVE<\/span><\/strong>, and <\/strong>POSITIVE<\/strong> <\/span>manner. <\/p>\n\n\n\n

If your organization is nonprofit and tax-exempt, your group qualifies for<\/p>\n\n\n\n

PUBLIC SERVICE TIME<\/span><\/strong> on radio and television.<\/p>\n\n\n\n

LURING THE MEDIA<\/span><\/strong> takes time and hard work.<\/p>\n\n\n\n

With hundreds of public service requests and requests for television crews to cover events, <\/p>\n\n\n\n

it is CRUCIAL<\/span><\/strong> that news releases and public service announcements<\/p>\n\n\n\n

be PROFESSIONAL<\/span><\/strong>, EYE-CATCHING<\/strong><\/span>, COLORFUL<\/span> <\/strong>and CREATIVE<\/span><\/strong>!<\/p>\n\n\n\n

News Releases MUST<\/strong><\/span> be typed DOUBLE-SPACED<\/span><\/strong>!<\/p>\n\n\n\n

Once you think you have an appealing story angle, try putting yourself in a reporter’s shoes…….<\/p>\n\n\n\n

Ask yourself……..<\/p>\n\n\n\n

Does my news item affect a large number of people? (The bigger the splash, the larger the crowd)<\/p>\n\n\n\n

Is my news item timely? Has my news item involved a prominent figure?<\/p>\n\n\n\n

Whenever possible, present unusual story angles on your unique promotion, interesting facts<\/p>\n\n\n\n

and creative ideas to the your media contacts for potential feature material. <\/p>\n\n\n\n

Always give DIFFERENT ANGLES<\/span><\/strong> to competitive media!<\/p>\n\n\n\n

DO NOT<\/span><\/strong> SEND OUT<\/span><\/strong> mass mailings to the media – This is A NO NO<\/span><\/strong>!<\/p>\n\n\n\n

Send out E-Mails individually to each media contact<\/span><\/strong>!<\/p>\n\n\n\n

DOUBLE CHECK <\/span><\/strong>that the spelling of the media contacts names are spelled correctly.<\/p>\n\n\n\n

In LURING THE MEDIA<\/span><\/strong> it is important to include as many pertinent facts as possible, <\/p>\n\n\n\n

but keep the writing INTERESTING<\/span><\/strong>, FACTUAL <\/span><\/strong>and BRIEF<\/span><\/strong>.<\/p>\n\n\n\n

Use ACTION WORDS!<\/span><\/strong><\/p>\n\n\n\n

Avoid padding the copy with superlatives, (“The Best”, “The Biggest”, or “Once In A-Lifetime, etc.)<\/p>\n\n\n\n

DO NOT<\/span><\/strong> become upset if your story is drastically rewritten.<\/p>\n\n\n\n

On the other hand, be honestly GRATEFUL <\/span><\/strong>when it is used.<\/p>\n\n\n\n

With so many organizations and businesses competing for coverage, <\/p>\n\n\n\n

you and your nonprofit organization <\/p>\n\n\n\n

need to develop a CONCEPT<\/span><\/strong>, a GIMMICK<\/span><\/strong>, aPROMOTIONAL TOOL<\/span><\/strong>,<\/p>\n\n\n\n

TO CAPTURE <\/span><\/strong>the interest of bleary eyed reporters, news directors and feature editors<\/p>\n\n\n\n

who are constantly beseiged each day with hundreds and hundreds of requests <\/p>\n\n\n\n

for interviews, special feature coverage and\/or public service announcements.<\/p>\n\n\n\n

Your organization and you MUST STAND OUT!<\/span><\/strong><\/p>\n\n\n\n

Using white paper with white envelopes DOES NOT GRAB<\/span><\/strong> the attention of the media.<\/p>\n\n\n\n

The use of black ink or colored ink on soft pastel quality paper<\/p>\n\n\n\n

with matching colored envelopes will impress the media!<\/p>\n\n\n\n

COLOR ME <\/span>BLUE<\/span><\/strong>, <\/span>PINK<\/span><\/strong>,<\/span> <\/span>LILAC<\/span><\/strong>, <\/span>YELLOW<\/span><\/strong>….<\/span> <\/p>\n\n\n\n

Your media contacts can spot color coded envelopes quickly <\/span><\/strong><\/p>\n\n\n\n

amidst the hundreds of scattered boring envelopes on their desks.<\/p>\n\n\n\n

START TO THINK<\/span><\/strong> color, think COLOR-CODED <\/span><\/strong>press kits, <\/p>\n\n\n\n

think COLOR-CODED <\/span><\/strong>press buttons,<\/p>\n\n\n\n

and think COLOR<\/span><\/strong> and CREATIVE<\/span><\/strong> invitations, letterheads, envelopes,<\/p>\n\n\n\n

news releases and websites!<\/p>\n\n\n\n

Critique The Mystics<\/span><\/strong> official professional and color coded 2021 Press Kit!<\/p>\n\n\n\n

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The Mystics 2021 Press Kit!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

Think about COLOR<\/span><\/strong> when you dress to meet, work with the media<\/p>\n\n\n\n

and when you create your news releases.<\/p>\n\n\n\n

Ask yourself – How will my news releases and press kits STACK UP<\/span><\/strong> <\/p>\n\n\n\n

against several hundreds of others vying for coverage?<\/p>\n\n\n\n

In LURING THE MEDIA<\/span><\/strong> always include the <\/p>\n\n\n\n

WHO\/WHAT\/WHEN\/WHERE\/WHY<\/span><\/strong> and HOW<\/span><\/strong> <\/p>\n\n\n\n

in all news releases, public service announcements <\/p>\n\n\n\n

and during all print, radio, and television interviews.<\/p>\n\n\n\n

REMEMBER<\/span><\/strong>, any important piece of information left out of your news releases, <\/p>\n\n\n\n

public service announcements, print, radio and\/or television interviews will not make it into the NEWS<\/span><\/strong>!<\/p>\n\n\n\n

RATINGS<\/span><\/strong> and $$$$$$$<\/span><\/strong> are NUMBER ONE<\/span> <\/strong>with newspaper, television and radio stations!<\/p>\n\n\n\n

News Directors are more concerned with HARD NEWS<\/span><\/strong> which generally deals<\/p>\n\n\n\n

with incidents or major events that just happened.<\/p>\n\n\n\n

For example, HOSTAGES TAKEN<\/span><\/strong> or TEENAGE VIOLENCE RAGES<\/span><\/strong>!<\/p>\n\n\n\n

SOFT NEWS<\/span><\/strong> or FLUFF NEWS<\/span><\/strong> DOES NOT RATE<\/span><\/strong> top priority media coverage<\/p>\n\n\n\n

since this type of news is not so dependent upon timeliness for its news value.<\/p>\n\n\n\n

To establish RAPPORT<\/span><\/strong> with the media you should personally deliver news releases <\/p>\n\n\n\n

whenever and wherever possible.<\/p>\n\n\n\n

This HELPS<\/span><\/strong> you to guarantee that the right person receives your news releases.<\/p>\n\n\n\n

You can also do a better job in person to IMPRESS<\/span><\/strong> the news directors,<\/p>\n\n\n\n

reporters and\/or feature editors that your organization<\/p>\n\n\n\n

will make a definite impact on their viewers, their listeners and\/or their readers.<\/p>\n\n\n\n

If you MAIL<\/span><\/strong> news releases it is permissible to give friendly phone calls<\/p>\n\n\n\n

to news directors to verify receipt of your colored coded news releases.<\/p>\n\n\n\n

Contact news directors, reporters and feature editors in your areas to determine the best times to call.<\/p>\n\n\n\n

News Directors appreciate courtesy phone calls! DO NOT BECOME A PEST<\/span><\/strong>!<\/p>\n\n\n\n

Keep your phone calls BRIEF<\/span><\/strong>, FACTUAL<\/span><\/strong> and FRIENDLY<\/span><\/strong>!<\/p>\n\n\n\n

In LURING THE MEDIA<\/span><\/strong> you MUST REMEMBER <\/span><\/strong>that nonprofit organizations COMPETE<\/span><\/strong> <\/p>\n\n\n\n

with superstars, national news, politics, local murders and fires, for LIMITED SPACE <\/span><\/strong><\/p>\n\n\n\n

in newspapers and for even less space on radio and\/or television.<\/p>\n\n\n\n

It is important TO GET TO KNOW<\/span><\/strong> your news directors, assignment editors, sports directors,<\/p>\n\n\n\n

reporters, producers, public affairs directors, talk show hosts, columnists, city and feature editors.<\/p>\n\n\n\n

KNOW<\/span><\/strong> their DEADLINES<\/strong><\/span> and FIND OUT<\/span><\/strong> what they LIKE <\/span><\/strong>or DO NOT LIKE<\/span><\/strong> <\/p>\n\n\n\n

about the method of receiving your information.<\/p>\n\n\n\n

An excellent way to communicate with your media contacts is to comment on their tweets.<\/p>\n\n\n\n

If you produce public affairs programs for television, keep the programs<\/p>\n\n\n\n

LIVELY<\/span><\/strong>, ENTERTAINING<\/span><\/strong> and INFORMATIVE<\/span><\/strong>!<\/p>\n\n\n\n

LIGHTS, CAMERA, ACTION!<\/span><\/strong><\/p>\n\n\n\n

Have you ever asked yourself what you might have in common with people like<\/p>\n\n\n\n

HARRIS FAULKNER<\/span><\/strong>, JANICE DEAN<\/span><\/strong>, SEAN HANNITY<\/span><\/strong> or BRIT HUME<\/span><\/strong>?<\/p>\n\n\n\n

It is not your bank account, right?<\/p>\n\n\n\n

Actually what you have in common is that you are an authority or expert in your particular field of work,<\/p>\n\n\n\n

but it is imperative that you learn how to package and promote yourself and your organization.<\/p>\n\n\n\n

Italian Singer Franco Corso – The Voice of Romance – Knows How To Captivate The Media<\/span><\/strong>!<\/strong><\/span><\/p>\n\n\n\n

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